More then 50% of customer who are on your ticket page or checkout won't buy tickets straight away and they may even forget about it.
Create Facebook adverts using custom audiences. filter down on customers who have viewed your checkout that have not purchased tickets yet. This is a how to gain maximum advert conversion.
Generate your return on investment, know exactly how much money was spent on advertisement to how much revenue was generated in ticket sales
Track customers behaviour, how long they spent on your checkout, how they arrived there, if they purchased tickets. Build useful statistics and report data.
Create Google adverts targeted at specific customers